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Now in paperback, ""Media Monoliths"" gives a detailed look behind the scenes of the elite group of giant media brands that have thrived for decades--and sometimes centuries. [Color illustrations.]
- Sales Rank: #3864318 in Books
- Published on: 2006-02-01
- Original language: English
- Number of items: 1
- Dimensions: 9.18" h x .61" w x 6.32" l, 1.12 pounds
- Binding: Paperback
- 272 pages
Review
""Tungate's background as a journalist and authority on advertising, both domestic and global, is apparent...Informative and even eye-opening...this timely, well-researched book could easily be incorporated into the curricula of introductory-level communication courses, particularly those that deal with media structures, global marketing, media literacy, and the media's role in society...Should retain its value despite the ever-changing nature of the media business...Highly recommended.""
About the Author
Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, Branded Beauty and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design.
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